Mel is the author of two books. Click below to purchase either:
Mel develops a very powerful metaphor using bridges as a path of travel to the future. He develops an intriguing construct from which to view business and life. This is a book about a business model and a life model that weaves strategy, values, leadership, and relationships into a coherent whole using the Mackinac Bridge and its four main structures: cable anchorages, footings/towers, suspension cables and spans/road deck. One businessman – after reading the book – said that he would never look at bridges the same way again. Another said that “It enabled me to build a bridge to the future and a bridge to my heart.” Yet another said that “this book is an invaluable guide for all stages of life and career.”
This book answers three related questions: “What is a business model? How can a good business model transform my business? How can I best develop or improve my business model?” The book also gives many insights and pointers on developing or strengthening your business model. The four levels of a model are identified. More importantly, the five essential ingredients of a successful business model are identified and explored in detail. One specific model – using a metaphor developed from the Mackinac Bridge – is described in detail. Included is a useful comparison between bridges and businesses. The book concludes with 20 practical strategies and tactics to develop or reinvent your business model.